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Most rings sold online or at major chain stores are produced in large factories, often overseas.
The same design is made in huge batches
Stones are set by machines or entry-level labor
Corners are often cut to reduce cost — thinner prongs, lower-quality metal, uneven stone setting
These rings might look pretty at first, but they’re not built to last.
They’re harder to repair, more likely to lose stones, and often use one-size-fits-all settings that don’t consider the unique traits of your diamond.
At McKay Diamonds, we do things the way they were meant to be done — by hand, by experts.
We custom build each ring to fit your diamond or gemstone perfectly
Our setter, polisher, and jeweler has decades of experience — not just months of training
Every prong, every edge, every polish is checked and finished by hand
We don’t mass-produce anything — because your ring should be one-of-a-kind
The result? A ring that lasts longer, wears better, and means more.
| Feature | Handcrafted Ring | Mass-Produced Ring |
|---|---|---|
| Diamond Fit | Custom-fit for exact stone | Generic mounting, often gaps |
| Prongs | Hand-shaped, balanced | Machine-pressed, often uneven |
| Durability | Built for long-term wear | Often uses thinner metal |
| Customization | Full flexibility | Limited or none |
| Setting Precision | Expertly set under microscope | Often fast-set, looser tolerance |
| Repairability | Easier to service & maintain | Repairs often tricky or not offered |
A handcrafted ring is built to be passed down — not just worn for a few years
It can be easily maintained or modified over time
You’re supporting local craftsmanship and real expertise, not factories
And maybe most importantly?
You know exactly who made it — and you know they cared.
Not always.
At McKay Diamonds, we handcraft rings at a wide range of price points — because we believe quality shouldn’t be reserved for just high-end budgets.
The truth is: when you buy mass-produced, you’re often paying for branding and markups, not craftsmanship.
With us, your money goes into the materials, the work, and the experience.
We can tailor the design to fit your diamond, your taste, and yes — your budget.
✅ Whether you're spending $1,500 or $15,000, you still get real workmanship and real care.
Here’s what happens when you choose us:
We sketch or CAD-model your ring based on your vision
We build the setting to fit your exact diamond
Our expert setter places each stone under a microscope — no shortcuts
We polish and finish everything in-house
You get a ring that feels solid, secure, and beautifully made
This is how heirlooms are created — and how rings should be made.